Tubular is for those who refuse to accept the trends set before them. It’s a sneaker that walks away from every established rule, and breaks new ground with every step.

For SS17 we declared that the elite don’t rule high fashion. For FW17 we evolved this sentiment, showing the world that the streets are in power.

In these product films, we lit the way for a new kind of fashion, using the established rules as fuel for our fire.