RESPECT MY UNIFORM
Guide Dogs are distracted by people on a daily basis and struggle to do their job correctly as a result of this, putting themselves and their handler in danger. Guide Dogs Australia wanted us to come up with a solution for how to make them stop.
Our idea was to remind people that Guide Dogs are just like other working dogs and deserve to remain focused. The campaign encourages people to respect the uniform, so that next time they see a Guide Dog wearing a harness they’ll leave it alone.