What’s the first thing that comes to mind when you hear the word “khaki”? Dull, right? Beige. Boring. Stiff.
For GAP’s 2020 Spring Collection, we wanted to prove the opposite by inviting people to relearn the khaki,
because at GAP, khaki is in fact colorful, stretchy, comfortable and stylish.
The campaign was shot by director Agostina Galvez and photographer Micaiah Carter.
The first things that comes to mind when you think about the word Khaki is "dull, beige and boring". We wanted to prove the opposite by inviting people to relearn the khaki. At GAP, it's in fact colorful, stretchy, comfortable and stylish.
Agency: Johannes Leonardo
Client: GAP
Director: Agostina Galvez
Creative: Lisa & Victoria
The first things that comes to mind when you think about the word Khaki is "dull, beige and boring". We wanted to prove the opposite by inviting people to relearn the khaki. At GAP, it's in fact colorful, stretchy, comfortable and stylish.
Agency: Johannes Leonardo
Client: GAP
Director: Agostina Galvez
Creative: Lisa & Victoria
The first things that comes to mind when you think about the word Khaki is "dull, beige and boring". We wanted to prove the opposite by inviting people to relearn the khaki. At GAP, it's in fact colorful, stretchy, comfortable and stylish.
Agency: Johannes Leonardo
Client: GAP
Director: Agostina Galvez
Creative: Lisa & Victoria
