Taking inspiration from the rebellious and trailblazing female icons of the ‘90’s, 
Falcon is about being unapologetically loud and not letting other people’s opinions stifle your POV or creativity.

Using the boldness of 90s fashion to match and manifest the boldness of their convictions, this generation of young female creators actively dismiss the world’s negativity and revel in loud confidence. Inspired by their energy and passion for self-expression, this campaign was created to celebrate the positively opinionated mindset that drives them. 
The campaign was shot by director White Trash Tyler and photographer Ryan McGinley.