For the release of Alexander Wang’s SS17 collection, we wished to continue the brand’s routinely disruptive practices and affirm their nonconformist ethos. We wanted to toy with our society’s current obsession with social media, and created both real and fabricated narratives in order to blur the lines between reality and fantasy, generating speculation about what actually took place, versus what was staged.

The campaign shows the designer partying with his model crew - Binx, Lexi, Anna, et al. - from getting ready to hailing a cab the morning after. What's not certain is who else stars in this romp.

In Inez and Vinoodh's photographs, it seems like Snoop Dog, Kim Kardashian West, Rihanna, Lil Yachty and Drake are dancing the night away with the rest of the Wang Squad - but what you're seeing isn't the real thing - they're celebrity imposters. We even found a lookalike for the designer himself. 

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