More than a sneaker, Arkyn is an idea. An expression of something greater, brought together by countless inspirations from the archives. It’s a sneaker for those who won’t be labeled. Those who embrace everything that they are, experiences and inspirations, great and small, from memory and imagination. Never the same. Never expected. Never just one thing.
With this campaign (for the first ever women's exclusive from adidas Originals), we wanted to show that creativity exists within us in more than just one way. To do this, we featured multifaceted creators who evoke the true spirit of Arkyn: DJ and soccer player Florencia Galarza, multimedia artist and furniture designer Ana Kras, photographer, fashion designer and supermodel Kendall Jenner, musician and photographer Syv de Blare, and last but not least, floral designer and dancer Marisa Competello.
Everything was shot in the creator's real living and working spaces, allowing our photographer Renell Medrano to capture all of them in the most natural and authentic way possible.