Wood Pencil, D&AD New Blood Awards 2015

Airbnb believe that people should feel like they belong everywhere and anywhere they go. They wanted a campaign that would communicate this idea of belonging out to a new audience.

Our idea celebrates community by gathering people from all over the world to experience a train journey through Europe. The train will be made out of shipping containers, converted into comfortable modern homes. The people who win a place onboard will post updates from the trip on social media, so that people back home also can experience the best parts of the trip. A 360-degree camera live streaming from the roof of the train will allow them to learn more about different places along the way.